It maybe that future scams will be better targeted.
It has been widely reported in the UK, that in March of this year, ebay suffered a data loss that involved hackers getting access to the following information on ebay users:
Name; Address, Telephone Number; Email Address and also the ebay password (although the password data was apparently encrypted).
I would guess that this means they could send emails that would include an individual's name, which could make the email look very genuine.
So I think the advice to never click on a link in an email, is good and valuable advice, especially since I expect many people will use the same email address on their ebay and Paypal accounts.
