My wife and I were business owners all our adult lives, until we retired. Our policy was always: treat the customer fair. Any discussion on pricing reflects business practices. If a business prices based on what others charge, they are allowing someone else to run their business. And there is ALWAYS someone willing to sell the same product cheaper... IF it is, indeed, the same product. No two businesses have the same costs of doing business. If I was getting beat up by someone strictly on price, I knew it was time to change my product or my service, to give customers a reason to do business with us.
If a business is known for their high prices, but nothing else, they are not likely going to be able to hang in there. If they are known for taking good care of the customers, it gives people a reason to return.
I don't believe the customer is always right... sometimes, the customer needs to be educated. Just like in life, there are some who will not be able to achieve that education (How's that for saying it nicely?). One thing i learned early on: you can't make everyone happy... but that should be your goal. I never felt I deserved customer loyalty because I was the local business - I had to prove I deserved it everyday.
When I bought my 814, I made the purchase from Guitar Rodeo because of all the good comments here. I didn't dicker about the price. The service was very good - they did what they said they'd do. I did what I said I would do. I will be very comfortable buying from them again. I am proof that not EVERY customer is combative. They are proof that taking good care of customers brings people back.
I think we have all done business somewhere along the line with people who should NOT be business owners. If I were in a business and heard the owner tell someone "why they were stupid," I would walk out. Attitude is important. Granted, there are some people that one would rather not have as a customer; diplomacy is the ability to tell someone to move on so they look forward to the trip.
On-line retailing is a game changer. Living in a small town, we don't have a guitar shop... or a new car dealer... or even a shoe store. The internet allows me to "shop the world."
Something I told employees is still valid: when someone calls asking about price, they are actually asking, "Will you be fair with me and take care of me as a customer?" It is up to each business to understand their customer base and price so that the business AND the customer will both be there tomorrow.
I understand better why quoting prices is not allowed on this forum: it apparently pushes some peoples' buttons. This forum has been very helpful in pointing out the dealers who take good care of customers.
Best wishes,
Captain Jim