Just a few years ago I would have never even considered a guitar with a marbled neck or bear claw on the top. And I believe some of this is marketing hype, to help us accept these things.
But after Gibson getting busted for illegal wood (and I believe they were duped for this), the advent of sinker wood, two ply fret boards, and so on, I truly believe this is the future of guitar building. I also totally endorse this.
I just recently bought an 812CE. I saw the pictures prior to the purchase. The neck has some marbling along most of the fret board. The head stock has some marbling. The top has ~ 5 areas of bear claw, the longest ~ 2".
In my mind, I have a "custom" one of a kind guitar w/o the higher cost. I bought this off the internet and have no regrets. The pictures displayed all the "defects" or "custom features", depending on your take on this.
JMHO,
TW